Hyundai Motor Group on Nov. 9 introduced the formation of a new company called Supernal LLC to take its future mobility vision forward. An evolution of its Urban Air Mobility Division, Hyundai explains Supernal will be the binding component of the Group’s future mobility vision.
Supernal is developing a family of electric air vehicles and convening public and private stakeholders to responsibly shape the emerging Advanced Air Mobility (AAM) industry. It plans to launch its first commercial flight in 2028 and scale operations, leveraging the Group’s manufacturing expertise, as the AAM market and public acceptance begin to grow in the 2030s.
“In adding a new dimension to mobility, we are on a mission to transform how people and society move, connect, and live,” said Jaiwon Shin, Chief Executive Officer of Supernal and President, of Hyundai Motor Group. “We have bold ambitions at Supernal but being first to market is not one of them. We are working to build the right product and the right integrated market, and we will leverage Hyundai Motor Group’s scaled manufacturing expertise to ensure AAM reaches the right price point and is accessible to the masses.”
Hyundai explains Supernal, noted as one of more than 50 pioneering companies in the group’s network collaborating to make mobility a service, is working to integrate AAM into existing transit networks and to shape a seamless intermodal passenger experience. The company’s vision is for passengers to use a single app – like current rideshare platforms – to plan their journey, which could include taking a car or rail from home to an AAM vertiport, an eVTOL across town, and an e-scooter for the last mile.
“We’re developing a commercially viable Advanced Air Mobility product from the start, designing and manufacturing our vehicle to the highest safety, noise, efficiency, and affordability standards,” said Ben Diachun, Chief Technology Officer, Supernal. “Our growing team, which includes veterans of aerospace, automotive, and other deep-tech industries, is engineering sustainable vehicles that have the potential to evolve how we live, work, and play.”
