Helicopters Magazine

Pop artist Romero Britto makes AS350 B3e a true work of art

February 25, 2013  By Carey Fredericks

March 8, 2013, Las Vegas, Nv. - Robert Spiegel has always been a fan of pop art. So when the South Florida commercial real estate executive purchased a Eurocopter AS350 B3e for corporate use by his family-owned Poinciana Management Inc., located in Palm Beach, Florida, he had an idea for the perfect paint scheme.

“I‘ve always had an interest in the arts, particularly pop art,” said Spiegel, president of Poinciana Management. “I could envision exactly what I wanted on the helicopter; something vibrant, something different.”
Spiegel had befriended artist Romero Britto at a local event and knew the Brazilian-born neo-pop artist was the right man for the job. Britto, whose main gallery is in Miami on South Beach, has done commissioned works for numerous high-profile clients, including the City of Miami, Absolut Vodka, Movado, Pepsi and BMW.


After meeting with the artist and having several back and forth discussions, the design for the unique and colorful paint scheme was completed.
“I love it,” said Spiegel. “It represents day and night; if you look at it closely, you can see the moon and the stars. It’s exactly the kind of design I wanted and I couldn’t be happier with the way it turned out.”
Spiegel’s helicopter has been on display at the Eurocopter exhibit at the Heli-Expo 2013 trade show in Las Vegas all week and is one of the most talked about and photographed aircraft on display.
After the shows wraps up, American Eurocopter will begin preparations for delivery of the new AS350 B3e to Spiegel and Poinciana Management Inc.


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