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STARS’ CEO challenge ready to roll

The one-of-a-kind event challenges CEOs from across Alberta to compete in survival tasks while being stranded in a remote location – all to raise funds for STARS.

With competitors from both Edmonton and Calgary this year, CEO Rescue in the Rockies for STARS will add more truculence to the "Battle of Alberta." This year, business influencers Robert H. Geddes, President and COO, Ensign Energy Services Inc.; Ken Mullen, President and CEO, Savanna Energy Services Corp.; Brent Hesje, CEO, Fountain Tire; and David Smith, President and COO, Keyera Corp., will be airlifted from the Peace Bridge helipad and dropped off at a remote location in Kananaskis Country. The CEOs will have only one tool at their disposal to get them off the mountain – their cell phones.

Throughout the day, the competitors will be challenged with "survival tests" and will compete with each other to be the fastest to raise $100,000 in donations. Once they reach their goal, they will be "rescued" from their location by STARS helicopter and returned to civilization.

"Being the first Edmontonian to participate gives me a unique fundraising advantage," says event challenger Brent Hesje. "I plan to use this to my benefit and look forward to giving back and supporting this valuable emergency service."

Funds raised through CEO Rescue in the Rockies will help STARS provide time, hope and life-saving transport to critically ill and injured patients.

"I am continually amazed by the support we receive through this event," says STARS president and CEO Andrea Robertson. "When I look into the eyes of our participants, I see the passion for creating a safer community in which we all live, work and play. Their spirit and dedication will help save lives, and because of that, we are forever grateful."

To learn more about CEO Rescue in the Rockies for STARS or to donate, visit www.stars.ca.