May 20, 2020ByHelicopters Staff
Robert Volmer joins Helicopter Association International as vice president of marketing communications. He will oversee branding, messaging, research, technology and media for the world’s largest helicopter association, representing more than 3,000 aviation businesses and individuals who operate more than 4,500 helicopters across 73-plus countries.
“When I joined HAI, I told the board of directors that I wanted to over-communicate to our members about what their association was doing to serve them. Hiring Rob was part of that strategy,” said James Viola, who became president and CEO of HAI in January 2020. “Rob’s experience in communicating to a variety of audiences, including government, business and the consumer, will help HAI to demonstrate the value of our industry to the global community, while providing additional member benefits.”
HAI explains Volmer holds more than 20 years of experience in consumer and business-to-business product and brand marketing, government, public affairs and corporate public relations. He is a founding partner of Crosby-Volmer International Communications, a firm providing strategic communications services to companies, non-profits and associations. Prior to Crosby-Volmer, he was manager of corporate communications at the Air Transport Association.
“Vertical-flight aviation provides unique, essential services to people around the world. I’m excited to join the HAI team and play a part in telling that story,” said Volmer. “I couldn’t resist the combination of innovation and opportunity that vertical flight represents, especially in this moment of seismic change in aviation.”
A native of Memphis, Tennessee, Volmer is now based in Washington, D.C.
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