CHC Helicopters launches new brand
CHC Group has introduced a new corporate brand and global website (www.chcheli.com). The new brand includes a refresh of the current corporate logo, company positioning statement and colours that captures both the company's early heritage as Okanagan Helicopters and an update to its current hummingbird logo.
“As we progress towards the completion of our restructuring process, we have taken the opportunity to rethink every aspect of our company, including how we present ourselves to customers and the global market,” said Karl Fessenden, president and CEO of CHC Helicopter. “Our goal in this process was to enhance our brand in a way that stands apart visually, but also clearly communicates who we are as a company, including our dedication to helping our customers get where they need to go, safely and reliably. Our modern design captures CHC today and also pays homage to our Okanagan Helicopters heritage.”
“Our new positioning statement, ‘Reach Beyond,’ was chosen with our customers in mind,” continued Fessenden. “Our goal is to reach beyond our legacy, achievements, and current high standards to constantly improve our fleet, technologies, safety, and employee performance. We strive to reach beyond what our customers expect from us to deliver the highest levels of service and cost-efficiency in the industry. And finally, we have the capability to reach beyond the capabilities of others, transporting people to the most distant and challenging locations worldwide — onshore or offshore.”
CHC’s corporate website has also moved to a new global URL at www.chcheli.com. The site has been revamped to reflect the new branding and also provide visitors an enhanced user experience.
As part of the launch, CHC will apply its new brand to its facilities, aircraft and other corporate elements across the world over time.
“While we’re excited to introduce our new brand across our platform, we recognize that we are managing through a challenging time in our industry,” explained Fessenden. “We plan to phase these changes in over a longer period of time on global liveries, signage and other elements, ensuring that we remain focused on serving our customers and continue to develop new opportunities around the world. We are excited to celebrate our new look throughout the year and look forward to sharing more with our customers, employees and stakeholders in the months to come.”