Eurocopter adds Ducrot to lead Chinese operation
July 11, 2013, Marignane, Fra. - Norbert Ducrot has been appointed the President and CEO of Eurocopter China, positioning this experienced Asian region executive to lead Eurocopter’s Chinese affiliate.
By Carey Fredericks
Ducrot’s new role is in addition to continuing his responsibilities as the Eurocopter Senior Vice President – North Asia (China, Korea, Japan).
China is a key market for Eurocopter. The company holds an increasingly important share of its evolving helicopter segment – and is targeting further development in the country, along with a strengthened support and services presence. Eurocopter also has worked with the Chinese aviation industry in cooperative development and production programs for more than 30 years.
Ducrot joined Eurocopter in 2003, with his previous management assignments as the Senior Vice President – Asia-Pacific; and chairman of Eurocopter China, Eurocopter Japan and the Singapore-based Eurocopter South East Asia subsidiaries.
He began his industry career in 1980 as aeronautical software engineer at the Dassault Electronique Company. Ducrot subsequently joined Thomson-CSF in the United States as program director followed by his appointment as the Strategy and Cooperation Director, working with major U.S. aircraft manufacturers.
In 1991, Ducrot became the Director of Marketing and Sales in Asia for Thomson TRT Defense. He then was hired by the Lagardère group, where Ducrot was in charge of all sales and marketing activities in Asia for Matra Defense and then the European MBDA missile company – a subsidiary of EADS.