Local business leaders raise close to $1 million for STARS
October 3, 2014 By Carey Fredericks
Oct. 3, 2014, Calgary - STARS has announced that the annual CEO Rescue in the Rockies fundraiser has once again been a staggering success, raising $974,869.77 in one day. Since it started in 2010, the fundraiser has seen the Alberta community come together and raise close to $4 million for STARS.
Earlier this morning, STARS partnered with influential business leaders and dropped them off at a remote location in Kananaskis Country. While stranded in the deserted location, the CEOs faced a series of survival tasks, including building a survival shelter and completing timed medical challenges. Using only their cell phones to collect donations, the CEOs had no choice but to raise $100,000 each before they were "rescued" by STARS air ambulance.
"Spending a day with the STARS team on a remote mountain was a truly memorable experience," said John Williams, president and COO of Trilogy Energy. "I would like to offer my sincere gratitude to all the gracious individuals and companies who supported us today and helped rescue us off the mountain. Thanks to their generosity we have been able to support STARS as they provide life-saving service for all Albertans."
The four CEOs who tested their true strengths in the wilderness included Doug Suttles, president and CEO, Encana; John Williams, president and COO, Trilogy Energy; Scott Thon, president and CEO, AltaLink; and Mark Salkeld, president and CEO, Petroleum Services Association of Canada.
"What an amazing day out on the mountain. We had rain, we had sunshine, we had it all," said Andrea Robertson, president and CEO of STARS. "But most of all, we had four dedicated CEOs calling everyone in their network to help raise money for STARS. We cannot thank our participants enough."
Funds raised through CEO Rescue in the Rockies will help STARS provide time, hope and life-saving transport to critically ill and injured patients.