Sandel adds Reb L. Risty as director of marketing
February 10, 2012 By Carey Fredericks
Feb. 10, 2012, Vista, Ca. - Sandel Avionics Inc. has announced the hiring of Reb L. Risty, MBA, in a newly created position of Director of Marketing, responsible for growing the overall brand awareness of Sandel’s displays and safety products with a focus on building even greater acceptance of the Sandel HeliTAWS wire and terrain alerting system.
An experienced marketing professional whose background includes strategic marketing, online marketing and project management, Risty has held executive positions with international marketing and telecommunications organizations, including the World Trade Center-San Diego and Qualcomm, Inc.
“We’re pleased that our continued growth and success with Sandel HeliTAWS have led to this opportunity to add Reb to our team,” said Gerry Block, Sandel’sPresident and CEO. “Her results-oriented approach and marketing leadership will help us bring this life-saving technology to even more helicopter fleet operators and pilots, and I look forward to our being able to enhance flight safety for the entire rotorcraft industry.”
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