Helicopters Magazine

Heli Asset brings a new approach to selling helicopters

February 25, 2013  By Carey Fredericks

March 1, 2013, Paris, Fra. - With a current portfolio of 11 helicopters for sale, Paris, France-based Heli Asset is bringing a unique approach to transacting pre-owned helicopters as its business expands.  It has enlisted a team of sales professionals, organised by model – with each being expert in their respective markets.

Heli Asset sales directors specialise in specific pre-owned models, ensuring prospects and clients are provided with a great depth of knowledge.
“Typically, brokers work by geographical terrority, but helicopters are complex machines, each with unique characteristics.  Being model focused enables us to interact with the market more accurately and as a result provide unparalleled guidance to clients. Tracking a market takes deeply rooted relationships and a strong understanding of what the drivers are. Specialising by model also enables our sales agents to track quality/price ratios of every serial number for sale, transaction history and sales pipeline. The knowledge we extract from this data sets Heli Asset apart,” said Emmanuel Dupuy, Managing Director.
Bell specialist Valerie Pereira and head of research Eileen Collison, from Heli Asset’s New Jersey office, both worked with Amstat Corp. William Sturm, Eurocopter specialist, was previously with Honda Jet sales in Spain; Stephane Handjian, AgustaWestland specialist is a former derivatives trader and professional pilot.  In the next 12 months Heli Asset plans to recruit a dedicated Sikorsky specialist and a second Eurocopter specialist, in response to market demand.
18 helicopters traded in 2012
Heli Asset placed some 18 helicopters in 2012 and starting Q1 2013 the company will be publishing quarterly pre-owned market updates, publicly available on its website www.heliasset.com.
As an international broker, Heli Asset has observed marked growth in the regions of Asia-Pacific, Brazil and Russia these past 12 months.  “We will continue to focus on these regions with our new sales approach,” said Dupuy. “In addition, Heli Asset’s strong emphasis on the US market is set to increase in 2013.”  To this end, Heli Asset is bringing a full complement of staff to Heli Expo, BOOTH C3116.

Heli Asset, officially launched at Heli Expo last year, was founded by Emmanuel Dupuy in mid-2011, a spin off from a long established and internationally renowned aircraft sales firm Regourd Aviation. It houses a cluster of experienced data analysts who support the sales specialists, together with a global network of agents and affiliates on five continents. Heli Asset initially focused on the utility helicopter arena, but over the last 12 months has increased trading in executive, turbine machines – primarily Eurocopter, Bell & Agusta models.


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