Reja Savbäck has been appointed CEO of Savback Helicopters AB based in Hällestad, approximately two hours south of Stockholm, Sweden. She has served as operations manager for Savback Helicopters for the last four years.
“With her energy and clear vision, I believe that Reja will lead the company towards greater business opportunities with good results,” said Mats Koffner, chairman of the board.
The founder of the company, Michael Savbäck, is continue with a focus on sales and customer care, which has been his primary focus in operation. “Reja will be an excellent CEO and I am confident that she will give the company a secure future,” he said.
Savback Helicopters specializes in selling helicopters and has been active in the industry for more than 28 years. Since its founding, the company has sold more than 800 new and preowned helicopters around the world.
“Savback has a fantastic history and an unparalleled reputation within the industry. We always put the customer at the heart of everything we do,” said Reja Savbäck. “With customer care as our guiding principle, we are now working on a number of new initiatives that we believe will revolutionize the helicopter market.”