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Leonardo launches Agusta brand for VIP helicopter sector


October 21, 2021
By Helicopters Staff


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Leonardo holds greater than a 40 per cent share in the multiengine VIP helicopter sector. (Photo: Leonardo)

Leonardo in early October launched a new initiative, around the Agusta brand, to reinforce its position in the world’s VIP/corporate helicopter market. Leveraging the heritage of an iconic name embedded in the helicopter industry, Leonardo explains Agusta is a unique combination of best in class performance, comfort and refined Italian style.

Leonardo is committed to providing operators now and into the future unmatched tailored-made solutions. New solutions will entail all new dedicated operational and customer services and information, aircraft interior and layout configurations and bespoke possibilities in the VIP transport sector.

“With Agusta we give our VIP operators a strong brand that they can easily recognise and identify with, a sign that embodies their desire for excellence and quality with a personal touch and distinction, which includes their flight experience,” said Gian Piero Cutillo, Leonardo Helicopters MD. “We want them to be themselves before take-off, during flight and upon arrival at their destination, setting them apart from others. The strength and recognition of the Agusta brand legacy still continues to live on in this particular market segment.”

The announcement took place at the grand opening of the new rotorcraft terminal by Leonardo and Falcon Aviation Services in Dubai, designated Casa Agusta. The terminal will facilitate the mobility to and from the Expo 2020 site in Dubai. An AW609 TiltRotor and an AW609 full scale VIP/corporate cabin mock-up will be on static display close to Casa Agusta for a limited period. The first appearance of the AW609 TiltRotor in the Middle East with its official presentation in Dubai marks the global commercial launch of the multirole aircraft as it gets closer to its civil certification.

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“The aviation industry of the third millennium is rapidly evolving towards new forms of mobility, with the aims of modernity, security, and sustainability. Indeed, our aim is not just to build new bridges for the exchange of goods and services, but, most importantly, to foster the movement of people and new ideas, which are key to economic and cultural growth,” said Alessandro Profumo, CEO, Leonardo. “Leonardo wants to be a driver of this transformation, leveraging on the capabilities that distinguish us: high-end technologies, professionalism, and people-centric. What we announce and show here today will strongly contribute to support this evolution in mobility.”

Falcon Aviation Services was established in 2006, under the initiative of His Highness Dr. Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan, Advisor to the President of the United Arab Emirates. It is located at Abu Dhabi’s Al Bateen Executive Airport and Dubai’s Al Maktoum International Airport.